Dr. Srinivas kumar Narayana with more than 16 years of professional experience is currently Professor & Head of the Department for the Department of Business Administration, Swami Ramananda Tirtha Institute of Science & Technology (SRTIST), Nalgonda, Telangana, India. He obtained Ph.D in Marketing from Osmania University. He has published over 35 articles in various National & International Journals. Dr.Srinivas kumar has presented 22 papers at various National & International Conferences/Seminars besides being the Reviewer of Several Management Journals. Dr.Srinivas kumar is also the member of Editorial Board for National and International Journals. His research & teaching interests includes Marketing Management, Retailing Management, Quantitative Techniques etc., He can be reached at Karthick_narayana@yahoo.com