A Ph.D in Management and first class graduate in MBA with specialization in Marketing and Finance, Dr. Barad is the Director of BBA Program, Chair Professor of Marketing and Program Chair of the full time PGDM at Shanti Business School, Ahmedabad, Gujarat. Prior to joining SBS, he was Associate Professor in the area of Marketing at National Institute of Cooperative Management, Gandhinagar in the MBA Program. He brings his in-depth and rich industry, teaching, research, training and consulting experiences of more than 19 years across a few notable institutions and industries. He has participated and published several empirical and thematic based papers at international and national journals, conferences and seminars, and has chaired technical sessions in National conferences. His recent research interests are in studying the impact of social enterprises on Rural Consumer Behavior, Rural Markets of India and New Generation Cooperatives. His international publication includes couple of case studies with European Case Cleå House, London and a book titled "Cooperative Sugar Industry of India-A Managerial Perspective" with international publisher. He has been awarded the "Best Research Paper Award" by National Institute of Cooperative Management, Gandhinagar. He has conducted several MDP for working business executives of leading MNCs, Indian and Cooperative Organizations. He is on Board of Governors and advisor to Janshikshan Sansthan, a livelihood development NGO working in tribal districts of Gujarat and promoted by MHRD, Govt. of India. Dr. Barad is a visiting faculty to a number of leading universities, management institutes and agri business colleges. Dr. Barad is a recognized Ph.D supervisor. He has successfully guided four Ph.D students and few other scholars are working under him for their Ph.D research work.